Social media gives the average person a chance to make an impact in the world, even if it’s only one follower at a time. However sometimes the message or the account is shadow banned, or censored. This is because if used correctly, social media can be a very powerful tool, or weapon. This is why they need to censor us.

If you want to sell or promote anything, the best thing to do is to build some sort of community, on social media, with the use of engaging content. Each version of social media has its own uses, tools, and values, however, there seems to only be two ways to build communities online, either by engaging content, or creating a group with engaging content. The first thing you are going to want to do after creating a page or group is to use that group to test and gage different versions of your content to see what kind of you audience likes. Once you find out what works, then it’s time to use that style, to promote what needs to be promoted, but make sure your audience feels involved in the process too.

After you find a style and form of engaging post, you should have your page follow that style, and have some sort of clean uniformity, while also varying what type of content you push. If you are looking to spend money on pushing content, it’s first to know what kind of content is good to push first. Usually if you pay to have your content boosted, the platform will most likely give you more options for selecting your market, ranging from age group, gender, location, interest, and even multiple other factors for hire paying clients. For anyone in this phase, follow the same advice above, and test the content. With the ability to narrow your advertising range comes a whole new series of variables that will affect the result. The best thing to do is to spend as little money as possible on your first few sets of boosted post, this way you can make many of them. However, on each one of your paid posts, change these variables, and see what works better, like a scientist would do, during an experiment. After you understand what combination of variables in boosting and content results and the most views, you can have more confidence in raising your budgets on promotions.