If you want to hurt someone and get away with it. Find out something embarrassing about them, that they are trying to keep hidden, and make it known. This does take research, not only into the target, but also the people you want to share the information with, so you know how to make it palatable, and relatable. Utilizing social media makes this process much easier than before.

It is important to understand not just about the subject we want to astroturf, but we also need to make sure we spend time to understand the audience we are.

The most effective propaganda applies to emotions. The idea is to find a way to make whatever stirs people’s emotions and ties the idea you’re trying to that. This is why the mainstream media will stretch the truth, in order to stir emotions. Recently they have lost focus on how to relate to the average person, which is why people are turning away from mainstream media.