Content creation isn’t just about putting together pictures and videos, but can also include memes, as well as posts. The reason this is an important step is because we need to take an idea and turn it into something palatable that people won’t mind sharing. People are more likely to enjoy and share a funny meme, than they are just to share what would normally look like an online rant. In essence this is all about keeping a message as simple and easy to process as possible. This is why memes, just pictures with a few lines, are viewed as such a good way to share messages across the internet.

The idea is to create a one liner and find a way to turn it into a meme.