If you do make more than one type of social media account, make sure to share it to other platforms. For instance, if you an Instagram and Twitter, it would be smart to have a link to your Instagram page on Twitter page and have a link to your Twitter account on your Instagram page. Even when you are posting regular content, it is wise to share a link to another type of page of you from time to time, especially if you have something new posted on one, that you can share to the other.