One of the principles required for inducing certain behaviors is repetition. People will need to be repeatedly exposed to a series of memes meant to trigger a particular behavior. One-off memes that go viral instantly are irregular, uncontrollable, and unpredictable. It should bear in mind that more regular effects can be produced by utilizing repetitive methods. From here, there is the matter of understanding behavioral conditioning.

We can alter discourse in a regular way, if we make our message regular.