Currently existing systems of psyops and mainstream media are instructive.

For instance, the media constantly gaslights people about racial issues which leads people to adopt a nonsensical view because that alleviates the effect of gaslighting. That is, the effect of “feeling crazy” is sublimated by just accepting as a precondition that one really is “crazy,” or in this case “racist.” This is what drives the logic behind dismissing “reverse discrimination,” because reaching the opposite conclusion would require believing that the media is actively hostile to their existence, and that’s just very hard for people to believe.

The principles of memetics that we might use are already quite developed.