A lot of people are triggered by any type of new idea or information before they’ve even digested its content. In processing this intellectual trauma (trauma potentiates self-construction, this can be used to a positive or a negative end. The individual who falls victim to this will be required to either 1) accept the truth of what you’re saying or 2) double down on what they already believe, when they are confronted with something that they have cognitive dissident with. In the case of (2) this simply makes them more vulnerable to further cognitive dissonance. The more cognitive dissonance builds up the more likely the individual becomes to resolve that cognitive dissonance by changing their mind to some different belief. It may not be in the preferred direction, but in general that change will be useful.

It’s a matter of, in essence, a red pill and being painted it blue so it gets swallowed uncritically.